One of my favorite things that makes Terrica different is that she speaks very plainly, so much so you'll think it's a therapy session or your favorite biz bestie. She embraces this role to help over 4000+ wedding pros scale their businesses.
Terrica has spent the past eighteen years crafting exquisite weddings and events that captivate and inspire. Her exceptional talent has earned recognition in esteemed publications such as The Knot, Reader's Digest, Martha Stewart Weddings, Style Me Pretty, and more.
Beyond her creative endeavors, Terrica's passion for sharing knowledge takes her around the globe, where she imparts wisdom at workshops, retreats, and conferences. Known affectionately as the Mother Hustler, through her educational platform, HustleQuarters, she has empowered over 4000 wedding professionals to confidently elevate their pricing strategies and refine their sales processes.
A respected educator for industry giants like The Knot and WeddingWire, Terrica's expertise recently graced the cover of the Spring/Summer 2024 issue of Event Therapy magazine, further solidifying her status as a trailblazer in the wedding world.
Today's topics include:
...and more!!
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Terrace's Website
HustleQuarters
00:00 - Meet Terrica: The Mother Hustler
01:02 - Celebrating Success: Magazine Features and Launch Parties
03:32 - From Legal Studies to Wedding Wonders: Terica's Journey
05:15 - Building a Business: Challenges and Triumphs in the Wedding Industry
09:04 - Empowering Wedding Pros: Education, Community, and Growth
14:40 - The Power of Boundaries and Systems in Business
18:30 - Navigating Growth and Change in the Wedding Industry
28:15 - Sales Strategies and Client Relationships in Wedding Planning
31:25 - Mastering Client Communication and Pricing Strategies
32:20 - Identifying Your Ideal Client
33:39 - The Art of Follow-Up and Adding Value
38:58 - Leveraging Social Media for Your Business
44:01 - Navigating Competition and Budget Conversations
52:21 - Building a Strong Brand and Client Experience
54:34 - Introducing Wedding Pro University
55:50 - Upcoming Podcast Episodes Preview
Here are some great episodes to start with. Or, check out episodes by topic.