Today we're talking to CEO, Julie Roth Novack, who spent 20 years in the digital agency world, where she planned over 50 large-scale galas and corporate events. In her mid-forties, Julie left her executive job to launch Partyslate, a website that inspires people planning events and connects them with the leading event professionals and venues across the country and the world. They are currently launched in 14 cities.
In an industry where 3% of venture capital money goes to female tech founders, we're going to learn how Julie is taking on a $112 billion market within the events industry through her company, Partyslate. Julie's going to walk through the five elements of brand strategy, scaling the business, how to book the gig and qualify a lead, and how to use the COVID era to expand your digital presence. What is the wild West of Instagram and Pinterest, and what's so special about posting professional photos on Partyslate? You're about to find out.
0:00 Introduction
1:11 What is Partyslate?
3:08 Venture Capital and Growing A Tech Startup
10:15 How Partyslate Makes Digital Marketing Easier
12:54 Wild West of Instagram & Amplifying Relationships in the Digital Space
16:13 How To Get Started With A Profile
18:54 Consumer Directory, Making it easy for consumers to get to know you
20:46 How to First Respond to A Potential Client
27:03 Bandzoogle (Next week's episode)
29:34 Scaling Partyslate and Growing to 14 cities
31:53 Building a Startup Is Like Building a Skyscraper
32:54 Partyslate’s Diversity, Equity and Inclusion Committee
37:42 Company Brand Vs. Personal Brand
40:00 The 5 Elements of Brand Strategy
43:37 How to Find a Proactive Team
