Alan Berg is the leading international expert on the business of weddings and events. Whether you're a seasoned veteran or brand new to the industry, you're going to learn actionable content that you as a wedding pro need to utilize NOW!
The dichotomy of feeding your ego vs being the most profitable
How to give a range of pricing that creates framing
How Alan's love for music, speaking, writing, and consulting made him the leading international expert.
Alan is fluent in the language of business. He's been in marketing sales and sales management for over 20 years, working with businesses like yours and like mine within the wedding and events industry. Before striking out on a zone as the business consultant, author, and professional speaker, he served as the Vice President of Sales and The Knot Market Intelligence, at The Knot worldwide.
And addition to his speaking and consulting services, he serves as an educator for WeddingWire, which is the leading wedding technology company, doing webinars, live presentations, and writing articles. Alan is the wedding at events industries only certified speaking professional, the highest earned designation for a professional member of the national speakers association.
One of only 36 global speaking fellows in the world, he's able to help new businesses and solopreneurs, as well as the established players and corporations, understand and achieve their goals. Alan understands business as he's own several of his own, including publishing to wedding magazines. He's spoken and consulted domestically and internationally in 14 countries, and 5 continents and counting.
We're chatting about his latest book, Wit, Wisdom and the Business of Weddings: A Compendium of Ideas, Insight and Inspiration from an Industry Leader. Part "How-to-do" and part "How-to-think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business.
0:00 Introduction
5:13 How Alan Found His Love For The Industry
7:58 Alan is a Lifelong Musician!
12:53 Transforming from a Blogger to Author
16:03 How to Be A Confident Speaker (in Spanish too...)
21:14 Book Ideas Come From What Gets Under People's Skin
22:36 Why You Should Build Credit Card Fees Into Your Pricing
33:18 How Giving a Range of Pricing Creates Framing
39:04 Preview of Part 2
